In 2018, the exhibition that was said goodbye by many famous watch brands was not only the Basel exhibition. The two independent watch brands in the Geneva Watch Fair – Richard Mill and Audemars Piguet also announced that they would withdraw from the 2020 Geneva Watch Fair.
Richard Mill said in the announcement: “Participating in the Geneva International Haute Horlogerie Salon (SIHH) is no longer in line with our exclusive and selective distribution strategy. 2019 will be the brand’s last participation in the Geneva Watch Fair, we are deeply impressed, Unfortunately, Audemars Piguet also said: “The brand will open up new directions in the future and strengthen more direct communication and contact with global guests and watch lovers.”
The simultaneous withdrawal of the two giants is not only due to dissatisfaction with the SIHH organization, but also a new international consumption trend: in the rapid development of Internet commerce, Internet communication is more and more frequent, and today, the watch industry is more inclined to face directly. End consumers, not through third parties, we can also see that the role of third parties has become weaker.
The Basel and Geneva exhibitions have been held!
The Swatch Group will withdraw from the Basel exhibition. Richard Miller and Audemars Piguet will also bid farewell to the exhibition in Geneva in 2020. These heavy blows have caused great damage to the two major watch exhibitions. After the wounds, how to reform and save themselves, Has become the meaning of the title.
In this regard, the two major exhibitions also threw out their solutions on December 18 this year: from 2020, the Basel and Geneva exhibitions will be adjusted and will be held together from April to May! The 2020 Basel Watch Fair will be held in Basel, Switzerland from April 30th to May 5th, while the SIHH Geneva Watch Fair will be held in Geneva from April 26th to April 29th of the same year. This plan will last until 2024.
For the exhibitors, visitors, media, etc. who participated in the two exhibitions, this change will undoubtedly greatly improve their work convenience, and they can participate in the two exhibitions at one time without having to travel back and forth as before. However, this self-help plan can really save two major exhibitions, or it depends on time to speak.